Building beautiful, semantic websites for enduring institutions that preserve knowledge.




Awards



Latest work



Past Clients

  • Godrej Security Solutions
  • Jindal Steel
  • Honest Structures
  • River Mobility Private Limited
  • Akaaro
  • Antara Foundation
  • Shubhram Hospital Linen Solutions 
  • Codesign


About Thoughtput

Thoughtput is a web design practice based in Pune and led by Hamsa Ganesh. We help institutions build durable digital foundations that preserve the integrity, authorship, and meaning of their knowledge in the age of AI.

How we see websites

Your website is the cornerstone of your digital presence.
This may sound obvious, but it’s surprising how many organisations lose sight of it.

You may have multiple social media accounts, publish on third-party platforms, and send newsletters. But your website is the one digital property you truly own — where your content appears as you intend, and your audience isn't distracted by advertising or algorithms that are increasingly adversarial.

Done right, your website is the best place to connect with your audience on your own terms, without the noise.

Today there's another, less obvious reason to take your website seriously. AI systems now access, interpret, and surface information about organisations primarily through their websites. It's not just your single source of truth, it's theirs too.

A well-structured website that's clearly written and designed for AI consumption is more likely to be accurately represented in AI-driven search and discovery.

At Thoughtput, We take both audiences seriously; building websites that work for people, while holding up to machine scrutiny.
 [Last updated on 27 May 2026]

Our Process

We take a holistic approach to web design and development, creating exceptional front-end user experiences grounded in our belief that form must follow function.

We engage deeply with the resident knowledge within your organisation and stakeholders, so we deliver a solution that ‘just works’ from day 1 while being designed to grow with your mandate.

Our approach and recommendations are data-driven, based on extensive experience synthesising statistics to arrive at meaningful insights.


Organisations can engage with Thoughtput in multiple ways

A discovery workshop

An in-depth collaborative process to understand your institution’s audiences, publishing workflows, information architecture, and long-term digital direction. Useful for organisations planning a new website, restructuring existing content, or aligning teams before making technical decisions.

A website audit

A detailed review of your existing website covering structure, usability, accessibility, content clarity, performance, and AI discoverability. The audit identifies what is working, what is fragile, and where the website can evolve strategically over time.

Website design & development 

Design and development of durable, content-first websites built around clear information architecture, modular systems, responsive design, and long-term maintainability.


“Hamsa is a designer and independent web practitioner interested in how institutions organise, preserve, and communicate knowledge online.” -  
–
& making small data cool again at [thirty-six] truths: